Everything happens for a reason.

Personally crafted, purpose-led strategies that drive meaningful results.

A woman with shoulder-length brown hair, wearing glasses, an orange ribbed turtleneck sweater, smiling, standing against a plain gray background.

Hello! I’m Rose.

I’m an Effie-winning strategy leader with 16+ years of big-agency advertising experience serving global CPG and automotive brands. Account Director turned Strategy Director, I effortlessly balance stakeholder relationships and foundational strategic frameworks that spark high-caliber creativity and drive business results.

Founding Teleo has allowed me to partner with creative visionaries turning complex challenges into compelling opportunities for brands in an independent capacity.

Derived from teleology, the belief that all things happen for a reason, Teleo is a marketing and creative strategy consultancy that starts with purpose and helps you achieve your goals.

Scroll down to view selected work from my time at Leo Burnett.

Working with me.

Every well-developed strategy starts with a well-defined problem.

Learn your business, brand, audience, and goals.
Align on the challenge and the role of the work.
Analyze the category and market landscape.
Design a bespoke strategy to help you achieve your goals.
Let's get to work
Let's get to work

Strategic support that unlocks what’s possible.

Whether you need senior strategic leadership for a critical pitch or campaign development, a fresh perspective on a brand challenge, or someone to craft the narrative that brings your vision to life, during my time at Leo Burnett I did exactly that with Kellogg and General Motors clients.

I also partner with a network of seasoned makers who bring ideas to life with an approach that best fit your brief and budget.

  • Purpose & Positioning

    Competitive Analysis

    Consumer Journey Mapping

    Messaging Architecture & Comms Planning

    Proposals & Pitches

    Presentations & Communications

  • Brand Identity

    Campaign development

    Copy and scriptwriting

    Graphic design and visual systems

    Social content

    Video production, shoots, and edits

    TV and online video spots

    Post-production and finishing

Selected work

from my big-agency background.

  • Technician Recruitment Case Study

    Technician Recruitment "Bring Us Your Talent"

    The automotive technician shortage was projected to increase by 900% over the next ten years. See how we redefined a career steeped in cultural stereotypes and negative perceptions with an award-winning strategy and creative campaign that ultimately generated the highest number of GM Automotive Service Educational Program enrollments in over a decade.

    View Case Study
  • GMC Certified Service Echoing Expertise

    GMC Certified Service "Echoing Expertise"

    GMC owners are tenacious builders, doers and problem-solvers. Their GMC enables a boundless life. View the creative that keeps GMC Certified Service top-of-mind when it’s time for OEM-level expertise.

    View Project
  • MindFuel Spotlight Thought Leadership

    Thought Leadership

    Take a beat to think big. Reground yourself in your purpose. Find the clarity that often gets lost in the day-to-day.

    Explore

On collaborating with me…

  • "Outstanding professional, a dynamic leader, and exceptional team motivator."

    Cynthia Fannon

    Assistant Deputy General Counsel, Publicis Re:Sources

  • "Rose possesses a rare blend of strategic insight and creative storytelling prowess. She has an exceptional ability to distill complex challenges into clear, compelling narratives that resonate deeply with diverse audiences."

    Bree Brownlee

    Group Account Director, VML

  • "Rose is a creative problem solver. She excels in situations requiring innovative thinking and is always forward-thinking in her approach. She ensures her strategies are not only innovative but also grounded in solid data and research."

    Lindsey Wells

    Account Director, Razorfish

  • "Rose's diligence, creativity, and customer-first mindset have consistently delivered for our agency and clients."

    Terrence Wakefield

    Account Director, Razorfish

  • "Rose has a gift for turning complex challenges into clear, actionable strategies that drive real results. Whether refining a brand's positioning, shaping a campaign, or crafting a compelling story, she brings a unique mix of insight, creativity, and executional excellence to everything she does."

    Jenn Kerasiotis

    Founder, Noema and former SVP Group Creative Director, Leo Burnett

View LinkedIn Recommendations
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Let’s Work Together